Facebook Marketing Best Practices – Five Easy Steps for your success

1) Follow, Interact & Be Social!

  • Each time you follow a page, they receive a notification instantaneously increasing the likelihood of those businesses and their followers liking your page Interact with those pages
  • ‘Like’ the pages of other experts in your industry and local businesses in your area
  • This shows you are interested in what the businesses have to say helping to grow your overall following and creating goodwill within your community
  • Be social!
  • Respond to user comments on your page kindly, sincerely, and appropriately
  • Engaging with users ultimately allows you to learn more about their interests and deliver on their needs

2) Messaging Voice and Tone

  • Decide the type of voice want your business to have online
  • Corporate vs. Casual, somewhere in between, etc
  • Ask yourself “is my voice representative of my brand?
  • Does your voice resonate with your prospects?
  • If not, you may want to consider changing it
  • Stick with it!
  • Once you establish a voice and tone that works for you, stick with it. Don’t stray from your brand image

3) Be Engaging

  • Your goal on Facebook is to drive engagement and ultimately conversions
  • Craft postings that drive the highest amounts of engagement
  • Monitor the types of posts, days, and times that work best for your business
  • Types of engaging posts to work into your posting mix
  • Ask questions
  • Fill-in-the-blanks
  • Bright, colorful images, photos, and video
  • Show your human side

4) Use Hashtags Intelligently

  • The pound sign (or hash – #) organizes content into relevant topics
  • Turns any word or group of words that directly follow it into a searchable link
  • Example: If you wanted to post about the World Series, include #WorldSeries in your post
  • The searchable link displays all posts that have that same hashtag within it
  • Things NOT to do when using hashtags:
  • You do not need to use hashtags in every post
  • Don’t use an irrelevant hashtag just to try to show up in results
  • Don’t hashtag senseless or superfluous words like #Amazing or #Yep
  • Special offers, sweepstakes, and deals

5) Have a Healthy Mix of Posts

  • Stay fresh and engaging with different types of posts including but not limited to:
  • Telling fans what’s new with your business
  • Asking questions
  • Posting photos, images, videos, or memes
  • Sharing posts from experts in your industry or other local businesses
  • Taking polls
  • Offering deals or specials
  • Holding contests or sweepstakes
  • Asking users to fill-in-the-blanks
  • Acknowledge special days such as national holidays, local festivities, etc

 

Recap

  • Follow, Interact, and be Social
  • Messaging Voice and Tone
  • Be Engaging
  • Use Hashtags Intelligently
  • Have a Healthy Mix of Posts

Questions?
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